Ford's presentation party to an exclusive guest list numbering less than 100 (including the models) at Ford’s Madison Avenue boutique showcased his Spring 2011 collection on Ford fans such as Lauren Hutton, Julianne Moore, and Beyoncé, among others. Photographer Terry Richardson was the sole photographer allowed to take pictures of the presentation event, and Vogue photographer Stephen Meisel features Angelina Jolie wearing Ford on the cover of the December issue.
Ford returned to fashion after a six year absence showing his collection in NYC for the Spring/Summer 2011 womenswear collection. During fashion week, Ford adamantly refused to allow any photography of his collectionstating, "I don’t get the need for this immediacy. In fact, I think it’s bad. The customer is bored with those clothes by the time they get to the store.” Boring is not the descriptive word of choice for the first release of photos online.