Guilty is the new Gucci fragrance just released September 2010. Gucci's ad campaign states, ' It is designed for the glamorous, daring, brave, and very sexy girls who like to party and enjoy themselves.' The face of the advertising campaign is Evan Rachel Wood, singer and actress. Scent is top notes of pink pepper, the heart note of lilac, base notes of patchouli and amber. Okay so I like it. I'm Guilty.